Description
It is a well known fact that Indians prefer fresh chicken which is generally sold as live birds and slaughtered in the neighborhood shops. However, consumption trends change with time. Today, with changing lifestyles, the Indian consumer is accepting both dressed chicken and fresh chilled chicken. This change in pattern provides with multiple ways of reaching out to the consumer and accommodating the increasing demand. Add to these, the rising income among the young and urban, the increasing domestic demand will only result in continuous growth of the broiler market.
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